Apple and the car industry

There are a lot of unknowns in the car industry today. How much recession-recovery growth will the Chinese market have? How many of the dozens of automotive start-ups actually produce a car? Will millennials ever find a car that they want to own? The biggest question of them all, though, is this one: What is Apple planning to do in this sector?

The notoriously secretive company is known to have employed hundreds on a car project called Titan, but in Q3, rumours of dozens of layoffs in that project started appearing. Then in Q4 news of Apple’s . . .


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