Not just Samsung’s problem

By Simon Moores

It has been an explosive start for Samsung’s new cell phone, Galaxy Note 7, with a few of the devices literally combusting into flames. It became apparent during the many airports we travelled through for the Benchmark World Tour 2016 that it was becoming a serious problem for Samsung.

Warnings on the Galaxy Note 7 were everywhere; from baggage check to security X-rays to notices on the airplane. As if that wasn’t enough, as the air stewards went through their pre-flight procedure there were warnings over the tannoy: “If you are . . .


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