By Simon Moores
It has been an explosive start for Samsung’s new cell phone, Galaxy Note 7, with a few of the devices literally combusting into flames. It became apparent during the many airports we travelled through for the Benchmark World Tour 2016 that it was becoming a serious problem for Samsung.
Warnings on the Galaxy Note 7 were everywhere; from baggage check to security X-rays to notices on the airplane. As if that wasn’t enough, as the air stewards went through their pre-flight procedure there were warnings over the tannoy: “If you are . . .
Login to continue reading!
This article is restricted to Benchmark Members
Not subscribed yet?
Interested in Benchmark Membership? Fill in the form below for more details and to receive a free copy of Benchmark Membership's Benchmark Quarterly Review Magazine.