Tesla Powerwall priced for impact not profit

 By Simon Moores

Perhaps the most surprising part of Tesla Motors’ foray into the home energy storage market was the price.

The starting price of $3,000 for a 7kWh Powerwall or $3,500 for a 10kWh design was astonishing low with pre-launch expectation topping $10,000.

Benchmark Mineral Intelligence estimates that the 10kWh Powerwall battery alone - minus the pack assembly, cooling system, casing, delivery and installation - will cost between $2,500 and $3,500 to manufacture.

Therefore, it is clear that Tesla has been aggressive with its pricing strategy to spark real change and adoption - a . . .


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