Toyota launches a fuel cell truck, and who’s noticing?

by Bertel Schmitt
It’s tough to be one of the world’s largest automakers. When one of the world’s smallest announced a battery-electric delivery truck, the world went gaga, never mind that the truck so far is no more than a figment of Elon Musk’s fertile imagination. Guess what happened when Toyota announced a fuel cell powered truck, along with a comprehensive CO2 reduction strategy, and a ready customer for the trucks? Crickets. Alright, I’ll do it.

At the start of June in Tokyo, Toyota showed a fuel-cell powered mid-sized delivery truck which . . .


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